
Many have argued that the '7' looks nothing like the letter it's supposed to represent, and when written out in a sentence as Se7en, I would certainly agree. However, the typeface used in the marketing was much better suited for the gimmick than your average serif print font. The designer even faded out the horizontal top of the number a bit to help emphasize the vertical stem, which echoes the right side of the letter 'V.' There are studies that have demonstrated how we see the general shapes of letters within a word and not necessarily what the letters actually are; our brains infer the rest.

The logo for the 2001 remake of Thirteen Ghosts put this theory of word recognition to the test. As with Seven, the gimmick is passable within the cover's all-caps typeface. Written out in traditional print as Thir13en Ghosts, however, the effect breaks down.

You'd be forgiven for thinking that this film was some sort of Seven knockoff, or at least involved a killer obsessed with numerology. However, numbers don't really play into the plot of the film at all. The designer was just having some fun with the uninspired name of a basic suspense flick.

Once again, it plays well within the show's all-caps logo, but it looks as tacky as a typo when written in a sentence like the one above. At least they didn't take the idea any further and go with a more convoluted spelling like NUM83R5.

However, this fact is not really apparent to those who haven't seen the movie, and the strained attempt at wordplay is just confusing. Throwing the numeral into the mix doesn't clue the audience in so much as it underscores what a bad idea the clumsy title was in the first place.
Some attempts at this rudimentary leetspeak look more awkward than others, but it's clear that such alphanumeric folly is no longer limited to automobile license plates and Prince lyric sheets.
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