February 15, 2008

What Gives With the Thing?

Something's Gotta Give (2003)Apparently, the layout design of Something's Gotta Give spoke to its target demographic well enough to prompt the studios to redress a couple of older romantic comedies with brand new lookalike packaging. Not surprisingly, they star Diane Keaton and Jack Nicholson, respectively.

Sony resurrected Hanging Up, a Diane Keaton/Meg Ryan stinker from 2000 with new cover art based on the same template as Something's Gotta Give . Are there cropped closeups of the stars with selective focus (blurred background)? Check. Title on a white background separating the photos? Check. Bland, tired layout to accurately reflect the clich├ęd efforts of the genre? Check. Compare the original, gabby sisters artwork of the first DVD release with the new style.

Hanging Up (2000)
original cover
Hanging Up (2000)
new cover

20th Century Fox did the same for the old Jack Nicholson/Ellen Barkin vehicle Man Trouble. The sans-serif typeface is the only element that strays from the template. At first glance, you'd never guess that this film was from 1992. That's precisely what the studio hopes for.

Man Trouble (1992)
original cover
Man Trouble (1992)
new cover

It appears that the template is being used for recently released romantic comedies as well. The layouts for The Holiday, Snow Cake, and I Could Never Be Your Woman feel awfully familiar.


The Holiday
(2006)

Snow Cake
(2006)

I Could Never Be
Your Woman

(2007)

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