July 29, 2008

Influence or Coincidence?
True Blood vs. Jennifer's Body

The image on the left is part of HBO's multi-faceted viral marketing campaign for their upcoming vampire show True Blood. Just two days after this poster debuted, 20th Century Fox unveiled the teaser one-sheet for the upcoming film Jennifer's Body. Although the two projects have very different stories, the marketing approach is strikingly similar.

True Blood (2008)
True Blood
Jennifer's Body (2009)
Jennifer's Body

UPDATE 10/29/08
I recently found this poster for a little known horror flick called Draghoula which used the familiar lip-licking closeup back in 1995.

1 comment:

Anonymous said...

Trying to contact you for permission to reproduce your article. Cheers, David