The image on the left is part of HBO's multi-faceted viral marketing campaign for their upcoming vampire show True Blood. Just two days after this poster debuted, 20th Century Fox unveiled the teaser one-sheet for the upcoming film Jennifer's Body. Although the two projects have very different stories, the marketing approach is strikingly similar.
UPDATE 10/29/08
I recently found this poster for a little known horror flick called Draghoula which used the familiar lip-licking closeup back in 1995.
 True Blood (2008) |  Jennifer's Body (2009) |
UPDATE 10/29/08I recently found this poster for a little known horror flick called Draghoula which used the familiar lip-licking closeup back in 1995.
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